Do you remember the time your mother told you to put down online games and to do something productive? She’d likely be surprised to learn that doing things that are useful usually involve gaming or, at most the concept of gaming.
Numerous companies are making use of the gaming technology by incorporating these into industries with goals that are much more than entertainment. In the present, the only limit of gamification is human imagination.
“gamification” or “gamification” was first coined in 2002 due to Nick Pelling but didn’t get much attention until 2010, after the rise of social networks resulted in gaming components being integrated into the software for networking. Since then, the variety of applications has exploded.
Gamification examples could be a variety of different. Some gamification examples include:
Health & Wellness
Education
Food and Beverage
Transportation
Retail
Banking
The total value of the gamification industry was $6.8 billion in the year 2018 and is projected to reach $40 billion by 2024. If you’ve learned that gamification is an exploding market, how do you make use of it in your company? Here’s how.
What is Gamification?
Gamification is the act of incorporating gameplay elements and mechanics in an online environment with the aim of increasing satisfaction and enjoyment. It’s the application of game elements within the absence of gaming.
Gamification is frequently confused with the creation of games for business use but it’s not. Gamification goes beyond simply fun and engagement. It employs data-driven technologies to enhance the user experience, build loyalty and increase engagement. The ten-game mechanics typically used to achieve these goals are:
Fast Feedback
Transparency
Goals
Badges
Leveling Up
Onboarding
Competition
Collaboration
Community
Points
The principles themselves don’t appear to be particularly novel or unusual, but when properly used and paired they can be a major contributor to increase business performance. As an example, Autodesk, the software service for architects and designers is able to increase its trial use by 40 percent and conversion rate by 15% after introducing the concept of gamification in trial marketing.
What are the advantages of Gamification?
In addition to being the fun aspect? Gaming has significantly helped in the growth of numerous businesses that have started using it after 2010. Because of these fun and engaging practices, businesses were able to retain and connect with their customers as well as engage employees in corporate activities, and improve their business practices and also enjoy a positive ROI (ROI).
For the purpose of recruitment
Companies such as Google have discovered that organising competitions for coding can help gain access to new talent as they test the skills in a real workplace.
The competitive nature is what makes it attractive to those who are interested, while the company is able to observe their performance prior to accepting an offer.
For Employees
Incorporating a routine into work with gaming can greatly increase employee engagement and optimize the efficiency of their business processes. Cisco assisted employees in obtaining their accreditation within The Social Media Training Program by employing a leveling-up process that included obstacles.
There are three different levels for certifications as well as team-building challenges within the company More than 650 employees are certified.
For Customers
Gamification has been proven to be a powerful tool to increase and maintain the loyalty of customers. Starbucks has seen great results using their Starbucks Rewards program. It is a attractive and simple design making it simple and enjoyable to use.
The concept is straightforward – each time a purchase is made that is made, the user earns stars which they can “stick onto a cup of coffee in the app. After a certain amount of stars are attained, the user is taken to the next stage where they are able to win a coffee or a small present. Simple, yet effective.
6 Industry-Diverse Gamification Examples
Gamification is so integrated into the daily lives of ordinary people that you may not be aware that you’re playing. Industries like these have benefitted from the integration of gaming elements into their software through the growth in revenue and retention of customers.
Health & Wellness
Do you earn an attractive little badge once you hit your fitness goal in the course of the day? Do you get a star when you stay in the right direction with your routines? These are some of the most basic examples of gaming in action. To improve participation and make everyday activities more enjoyable The apps you use provide rewards and motivate you to play more.
Education
It is a constant hot subject. Games like collaboration points, goals, and badges are used extensively in the field of education to create an engaging atmosphere that fosters greater learning, while also having fun.
Food and Beverage
Restaurants are aware of the importance of loyalty to their business. Similar to Starbucks and other restaurants, they use the power of gamification to design appealing customer loyalty programs and to make dining experiences more exciting.
Simple tasks like placing an order on your phone or playing on a tablet games while waiting for your food have drastically revolutionized the business.
Transportation
One of the most well-known features of taxi and ride-share applications is a live tracker that shows the virtual vehicle where users can track precisely the location of their driver and when they’ll arrive. Similar to restaurants transportation companies have created various loyalty programs that encourage users to use their services more frequently and receive rewards.
Retail
Retail utilizes all sorts of incentives and engagement strategies to reach out to its customers to increase brand awareness and increase sales.
From interactive quizzes, to incentivized games, loyalty programs and unforgettable digital experiences the retail industry has the largest selection of instances of how gamification has the potential to help businesses achieve success.
Banking
While finance is a very important issue, gamification is utilized by numerous banks to improve their clients experiences. It’s used extensively in the creation of personal finance management applications that teach their customers on personal finance, and assist clients understand and manage their money better.
Conclusion
Gamification goes beyond buying the most recent PlayStation. Even the case that you’ve never played video game in your entire life If you’ve been a part of this economic climate, you’re probably to be a gamer. This isn’t necessarily something to be worried about. Contrary to what many moms are worried about that using games in a way that is practical will result in increased interest and involvement from users.
There is a way to make use of this advantage. It doesn’t matter if you run an eatery, fitness app or retail company or anything else gaming is an effective option for business growth.
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