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Boost Ranking & Increase Brand Value With An SSL Certificate

Benefits of having an SSL secured website with security, encryption, increase the search engine rankings, enjoy safe shopping , and stay away from hackers.

SSL is a shorthand as Secure Socket Layers and is an open-key infrastructure which uses the RSA method of encryption and authentication using security certificates.

It allows for establishing an encrypted connection between the server and the client through the HTTPS secure protocol. It is an ideal option for safeguarding sensitive data, including customer contact information and credit card information.

The public key infrastructure enables the usage of two keys, the private and public keys that can be used to decrypt and decrypt information.

Access to data is made possible by the use in the form of certificate certificates that are issued by an Certificate Authority (CA) which is only shared with the domain that is associated with it or server. Data exchange occurs following the verification of certificates and is therefore transmitted via an SSL connection securely and privately. Therefore, it is essential to understand the fundamental functioning and operation of SSL encryption mechanism.

The fundamental working model for An SSL transaction is illustrated below.

The client asks for an identification of the server from the server on web.
The server forwards its SSL certificate that is issued by CA to the client.
The client is notified of the certificate’s copy and then sends an acknowledgement. The certificate that was received is verified and the message that is generated is returned to the server.
The server transmits an electronic signature to the client after receiving the confirmation acknowledgment. It then initiates the encryption of the information exchange between client and server.

The benefits of SSL Certificates

SSL is a straightforward but secure way to send information securely. It’s beneficial to business and customers due to the security level it provides to cloud-based transactions.

Bring out the Hackers

It is essential to be vigilant about sites that are phishing. They’re a close duplicate of the original authentic site , and use a number of methods to entice you into providing sensitive data.

However, SSL recognizes what we cannot do and ensures that the fake websites will never be seen in the open.

It is extremely difficult and even impossible for fake websites to get SSL certificates. Moreover, if customers are warned about the lack of an SSL certificates, they can be able to avoid being a victim of these fraudulent websites.

Also, an SSL certificate can help to shield your site from eavesdropping or man-in-the-middle attacks and sniffing attacks.

Enhance Ranking and Increase Brand Value

In the last few months, Google updated its algorithm and included HTTPS as an important ranking signal. If your website is secure with an SSL certificate and your web address is secured with an HTTPS protocol and you have the advantage of ranking in search engines.

Utilizing SSL greatly increases the perception that visitors are able to have about your brand. If your website is secured by a trusted third-party certificate, your visitors can be assured that they’re on a trusted and valid website. They’ll be less concerned about security concerns and will be more engaged with your site.

Secure Payments for Safe Shopping

It is not advisable to provide their credit card information through a standard HTTP site. It is also required for business websites to be equipped with an SSL certificate that meets standards of PCI security standards established by the industry of payment cards.

Without SSL websites, businesses aren’t even able to imagine having even a single profitable credit card purchase. With the introduction of SSL your customers will be able to find your site more secure and will be able to shop with confidence on the HTTPS website.

Build Trust by extending your Authenticity

Customers are becoming more aware of security. Since a large amount of sensitive data, like bank passwords as well as personal information are stored on cloud-based platforms an authentication system that is secure is required to provide the security of your data.

SSL accomplishes this feat by granting a server certificate in conjunction alongside the cheap SSL certificate. This server certificate boosts the credibility of the service and also helps the client verify that you really are the person you claim to be.

CAs use a different validation procedure to verify your company’s reliability. The process is dependent on the certificate you choose to use – domain validation, validation for organizations, as well as extended validation. Domain Validation certificate validates only the domain’s authentication. An Organization validation certificates confirm the credibility of your business when an extended validation (EV) SSL certificate confirms your company’s existence and credibility by confirming legal documents. It guarantees that the website is authentic and secure for online transactions by showing the security trust mark “Green Bar”.

Strongest encryption for secure information

The information transmitted through the SSL connection is encrypted , and there is no way that an attacker could read your data.

Cryptographic algorithms such as RSA, DSA, and ECC are being used today by the majority of certificate authorities. If the credit card information as well as other personal information transfer between the web server and the user’s browser the website will be protected by strong encryption (for instance an encryption algorithm called SHA256) that leaves no space for hackers to sniff the transmission of information. You can be assured that your information will only be accessible to the intended recipients.

We all know that HTTPS is an obvious sign of a secured website. no one can trace your personal details during the secure communications. It is a way to prove your business’ legitimacy and assure your customers that the site is legitimate and safe for an online payment. As the owner of a website it is your responsibility to establish an secure environment for your customers and visitors Therefore, you must buy the SSL certificate from reputable certificate authorities and install it on your server.