Skip to content

Reasons To Use The Bookmaker Ladbrokes

Ladbrokes are one of the most well-known businesses in that gambling sector. They’ve been about since 1896 making them one of the oldest businesses in operation.

Today, they are members of the Ladbrokes Coral Group however they continue to operate under their initial name Ladbrokes. For high-street stores, they’re able to entertain over 3,500 stores in total, which is quite impressive considering that only 9,000 are all of the UK.

High Street Betting Shops

Ladbrokes is a brand that is certainly bucking the current trend in betting on the street. The industry is shrinking, principally due to that of betting on mobile and online However, Ladbrokes are among the few brands that have managed to stay above the waters and even flourish, to a certain degree at the very least.

We’ve said that they currently operate more than 3,500 outlets across the UK, and with it they employ more than 25,000 workers which makes them one of the biggest betting employers in the industry. However, the merger between Ladbrokes and Coral has led to the company having to close 359 shops to satisfy that demands of the Competition and Markets Authority who are in place to make sure that once company doesn’t have an overriding control over the market.

Deal to buy the shops was reported to be worth over £55million the 322 stores going in the direction of Betfred with the rest of the 37 moving to the online bookmaker Stan James. While the figures seem huge, an increase of 10% on their percentage of high-street shops in the deal with Coral was just a tiny fraction, of which we will be discussing later in this article.

However, the transaction is bittersweet for Ladbrokes as it means the sale of their stores to one of their largest rivals on the high streets, Betfred. The addition of the some 322 stores that are owned by Betfred will mean they now have nearly 1,700 stores across the UK.

On the Internet

The online market at Ladbrokes is expanding and is quite typical for the majority of book stores that we have covered. Ladbrokes has experienced massive changes in the past couple of years and , while they’ve been considered to be one of the better bookies however, their recent redesign has helped them become one of the best.

The layout of the website now functions better on mobile and online platforms, something that you might have believed was lacking previously. We liked the design was the fact that it was a bit unique to the Ladbrokes brand, and was even distinct from the one of Coral, creating two different betting opportunities.

Ladbrokes is also creative in developing innovative products like cash out, football coupons, live streaming, betting in-play statistical analysis, betting data , and numerous deals and promotions for both new and existing customers.

The Grid

The Grid is possibly the most effective link we have seen between betting online and gambling in your local high-street store. It’s fitting to say that Ladbrokes are the ones who invented it, especially given their place in the industry as leading figures of high street betting.

Visit this website for Ladbrokes opening times.

The Grid lets you simply link your account online to bets you’ve placed in store. After you have registered to join it you are able to use your mobile or key fob to track bets placed in the store through the app. You can even scan your bet slips to save them to your phone and essentially see them as when you were betting online.

The Grid links up features like streaming live, football stats, form, predictors, bet finders, and shop locators all in one. It’s also worth noting that when you file a claim against your account on The Grid you are going to stand a chance of winning prizes and money back bonuses. You will also gain points every time you make a bet at a store you earn 1 point per every £4 placed at the counter, or 1 point for each £10 staked using gaming devices.

About Ladbrokes

Ladbrokes Coral Group was founded in 2016. Ladbrokes Coral Group was founded in the year 2016

Ladbrokes was established in 1886 by Mr. Schwind in 1886 by Mr Schwind and Pennington. They formed one of the biggest and most fruitful partnerships in the history betting industry by just collaborating to support the race horse and teach them how to ride. They operated out of Ladbroke, England, which is a small town about two miles from Warwickshire. It was six years ago when they enlisted the help by Arthur Bendir, who was also the person who came up with the name Ladbrokes.

The alliance of Bendir was probably the most important point within the history of Ladbrokes since he changed both Schwind and Pennington’s aim of backing horses, to gambling against them essentially making them bookmakers.

Original Business Model

Thee trio set about targeting wealthy businessmen who were typically members of elite clubs. This not only allowed them to take advantage of the money, but also allowed them to keep the law on their backs. Until then, betting was illegal, aside from being associated to said clubs.

As they started to gain the attention of others, they required to expand. They did so by adding another member to the group and this time with the name of Helen Vernet in 1918. It was a really daring move by the group considering that in the era of betting and bookmaking industry wasn’t an industry that was geared towards women and to have people come in with so many power was unusual. But, such was Vernet’s popularity, she spent many years as a part of the group. She ultimately became the brand’s face. Ladbrokes and was frequently regarded as the pioneering woman to get into this male-dominated industry.

The Reign of Stein

Through the war, Ladbrokes was able to grow from its bright beginning. It wasn’t really in connection with their Ladbrokes name, but more the way the industry operated for numerous companies. The company was eventually sold in 1956 following the demise of Vernet to Mark Stein for the sum of £100,000.

The first that Stein set about doing was to get away from wealthy and upper-classed as well as to increase the clientele which Ladbrokes attracted. They had been able to observe how companies, such as William Hill did business in the past, allowing those who could afford to bet to do so. Stein was of the opinion that to appeal to the middle class, he had to expand into areas that they could have access to them in the form of dog racing tracks, with these being the first priority.

Stein decreased the minimum bets on dog tracks so that they could gain exposure and as result, the number of customers who flocked to place bets with Ladbrokes increased dramatically. When betting in high-street stores was permitted, Ladbrokes now had a massive following and were successful in opening a variety of locations across the UK and get a leg up on many of their competitors. In the end, they became the first bookshop chain within the UK!

Exponential Growth

In 1967, the firm was growing exponentially. They had more than 100 betting shops and even went public in the year 1967, offering 1.35 million shares for 50p each. It’s been reported that at the time there was more than £60 million applications for these shares, because of the prominence of the brand. These numbers would be remarkable in the modern world but not even 50 years ago, indicating how huge they had grown to.

Timeline of Events

Over the next few decades, the company changed hands many times, with huge deals available each time. Here’s a brief timeline as to these events:

In 1972 , the acquisition of London along with Leeds Development Corporation pushed the number of high street stores to more than 1,100.
The acquisition of Le Tierce SA (Belgium) in 1984, Detroit Race Course in 1985 and the opening of over 100 new outlets in the UK in 1987 for over £200 million, which allowed Ladbroke’s to become global players for the first time.
In 1988 they bought out Hilton International for a massive £664million that gave them access to huge range of betting and hotels across the US. Interestingly, they then sold the stock back in the name of the family estate £3.3 billion by 2005. It’s not a bad deal indeed!

Although the list of acquisitions in and out of the bookmaking industry may go on and on, what it did demonstrate is that Ladbrokes were not just your typical bookmaker on the high street. They sought to be a global brand in everything they did and often the acquisitions they made allowed them to be a global brand.

Cyril Stein Retires

Throughout the 1990s the company went through some major changes but it refused to stop. The most notable was the departure of Cyril Stein in 1993. He had managed to turn around, with his uncle an organization that was nearing the end of its life and became one of the biggest corporations around the globe. We discussed earlier their purchase price of £100,000 in 1956. Well, his shares when that he retired in 1993 were valued at £2 billion.

The National Lottery

The next year was not only big for Ladbrokes however, it was also a big year for betting shops as a whole. In the year 2000, The National Lottery was founded and this was the year that the government removed several restrictions on what gambling establishments could promote. They were permitted to add casinos and to almost build their own version of the famed Las Vegas strip at the end of the streets that are scattered throughout the UK as well as around the world via their betting shops.

First attempt at a Merge with Coral is foiled

The year was 1997 when the firm made their very first purchase of Coral in a transaction reported to be worth £375 million. The deal included 800 betting stores to complement the already large number of stores they had. However, the acquisition was forced to be reversed after it was determined that the merger would provide an unfair advantage and market share that was not comparable to their rivals, or to put it simply, the company was in a monopoly.

Moving Online

The companies next meaningful step in the field was the introduction gambling online. Due to their already huge popularity in the betting sector and the fact that they had more than 220 betting shops in their inventory the online website was one of the fastest growing and the largest one in the market over a period of time.

It is interesting to note that they were the first site online to translate to Thai and Chinese in an effort to gain a foothold in this Asian bet market. Even today, Ladbrokes is still very well-liked by Asian bettors. They allow a number of Asian compatible banking methods on their website, as well as Asian market-specific betting, for instance, the Asian Handicap.

Ladbrokes Coral

Merger with Coral took many years to reach an agreement, but it was finally signed and sealed in July 2016 for a total around £2.3bn which makes it one of the largest deals in the business’s history. The final numbers for Ladbrokes Coral to 4,000 stores and 30,000 employees across the network.